What We Do – Brand

So – what can we do for you?

I’ll be honest – I’m just one person, so I’d be misleading you to say that I have infinite time to deliver whatever you need. I pretty much just operate the design side of things as I have time. I study fulltime from 2012 – Business Management and Psychology. I also run a clothing label – RISE. This doesn’t mean to say that I’m unavailable, or that my services are limited though – far from it. Best thing to do is to drop me a line, we can have a meeting and then we can get you on the way – either through R&D Design Lab or my affliliates.

We have a design/consult rate of $120 per hour.


We have an additional offer that the first 2 hours of design will be discounted to 50% – thats $60 per hour for the first 2 hours and $120 per hour afterwards. This is our Mates Rates rate.

 

Brand management begins with having a thorough knowledge of the term “brand”.

It includes developing a promise, making that promise and maintaining it. It means defining the brand, positioning the brand, and delivering the brand. Brand management is nothing but an art of creating and sustaining the brand. Branding makes customers committed to your business. A strong brand differentiates your products from the competitors. It gives a quality image to your business.

 

Design & Brand Management

Graphic Design (as differentiated from Web Design) is typically the activity of designing collateral for your personal or business projects. This is included, but not limited to, the following elements:

  • Corporate Stationery
  • Signage
  • Vehicle graphics
  • Print brochures
  • Diecut designs
  • Advertising
  • Photo retouching
  • Photography
  • Illustration
  • Magazine design
  • Annual reports
  • Video
  • Packaging
  • Visuals
  • Product design

Brand Management deals with the marketing side and the retail/service strategy for your business, your brand and your commercial offerings. Brand Management is the guardianship of your core services, and the way that you are perceived in the marketplace. You might have a great price, great product and great service, but if your brand is not managed well, you will be perceived poorly. It is my goal to ensure that the offering you have is maximised by the management of your image and a streamlined business approach.

A simple example is if you have a logo which uses a common font like Times New Roman, yet your business offers website services. This is not a good match. Times New Roman is primarily a typeface used in print, and it doesn’t suggest a web offer. Also it is a bit outdated in todays web 2.0 world.

As part of a Brand Management service, I would advise you of this and discuss options to update your logo, the look, and the perceived value of your business. Also I would discuss things like colour psychology, content layout and other things which are visual identifiers to your audience. Over the course of a few meetings, we would go over a lot of ground and would hopefully arrive at a place where your business image is more aligned with the offer and position it should have in the market you are in.

I take the Management of a Brand very seriously, and incorporate this thinking into every element I create. Designers often refer to the “look and feel” of a brand. This means that the company has the right look for the service they offer and that the company also has the right feel. The majority of people don’t have a way of expressing this in tangible terms – that is where I step in. I give a voice to your business, and hopefully it sings like a nightingale once we are all done.