When you travel, Switzerland is often associated with luxury and high-quality products. It is not too surprising that some Swiss entrepreneurs chose to bring Esturgeons from Siberia to raise them in the Alpine lakes to produce Swiss caviar.

While I don’t know about the quality of the caviar produced in the Alps, the packaging created to sell it surely is gorgeous. The packaging looks like a big ice cube, conveying a feeling of freshness and purity. Via The Dieline.


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