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Copyright © 2012 R&D Design Lab - turning your ideas into gold

What We Do

Graphic Design

Our core service is branding design for small to medium sized business; everything from company logo design to stationery, brochures, small ads, signage, uniforms, website design, photography… whatever you need for your new business or to enliven an existing brand. We love design, and are passionate about adding value to your business.

Brand Management

Brand management begins with having a thorough knowledge of the term “brand”. It includes developing a promise, making that promise and maintaining it. It means defining the brand, positioning the brand, and delivering the brand. Brand management is nothing but an art of creating and sustaining the brand. Branding makes customers committed to your business. A strong brand differentiates your products from the competitors. It gives a quality image to your business.

Brand management includes managing the tangible and intangible characteristics of brand. In case of product brands, the tangibles include the product itself, price, packaging, etc. While in case of service brands, the tangibles include the customers’ experience. The intangibles include emotional connections with the product / service.

Copywriting/Marketing Services

Effective marketing is both strategic and tactical.

The marketing strategy examines your goals, your business environment, what you’ve done before, why you have the customers you have. It is the process of turning that information into knowledge so that you can make informed choices going forward.

And then – strategy sets the course to develop an ongoing tactical marketing plan – the tasks, whether offline, online or awareness activities – that need to be accomplished to deliver the strategy.

We write copy if required, and as part of our web offer, we write whatever is needed. We also write taglines, and also write copy for brochures or advertising.

Web Design

Our skills, services and systems focus on ensuring our clients’ websites are a central component of an ever-broadening universe of digital corporate communication. Brand personalities, identities and strategies are interlaced with evolving technical components, and with an ability to function within specific campaign and promotional requirements.

We inter-relate closely with our clients’ in-house marketing teams to formulate website planning, develop assets and create an on-going maintenance programme that greatly enhances communication output. Our websites meet every need for functional efficiency, delivering the multiple channels of engagement that are at the core of today’s international business world.

We understand the ways into, through and beyond the Web – and we’ll grow your understanding as we work alongside you.

 

Fashion Design

There aren’t many people as tough to please as the fashion crowd. When it comes to taste, style, what’s contemporary, what’s interesting and what’s relevant, they are a pretty discerning bunch. So for graphic designers working on anything destined for fashionista consumption, it’s a pretty tough call. Styles can range from anything to truly experimental to solid block or geometric shapes. I specialise in print design for screenprint specifically. Think – iconic tshirts, and heady prints that draw you in. I can do what you need when it comes to the street fashion sector – from initial brand concept through to a full e-commerce solution and even handling overseas production for your garments.