logo design

June 17, 2014

Designing a brand identity that will maintain its aesthetic on all marketing materials

Sadly enough, there are many logo designers out there who think that a company’s logo and their brand are one-in-the-same. In reality though, a logo is just a small piece of the brand puzzle. Perhaps, this post will clear things up a bit. So what is a logo exactly? Simply put, a logo is merely […]

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May 2, 2014

PayPal gets a logo redesign

If you connected to your PayPal account recently, you may have noticed that the logo on the top left hand of their interface has changed. The redesign is not a radical one, but the changes are important enough for PayPal to send out press releases about it. Most noticeable, bot capital “P”s have been closed […]

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April 5, 2014

New logo for Sotheby’s

Sotheby’s recently announced a redesign of their logo by Pentagram. As usual, it’s brilliant work by Pentagram, with a choice of font much more suitable for the auction company. This said, I find that the apostrophe in the new logo looks really aweful, wasn’t there a way to make it look nicer? Via Brand New.

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